High RoI reads | Diamonds

I found this essay in Atlantic’s 150 years celebration of the American Idea a few years ago. This is one of the first examples of what I think is a very high RoI read.  It is always a pleasure to come across a mainstream, work-related thing written about in such literary form.

The way the essay explains and simplifies, and further explains, no amount of research reports, annual reports or data mining can do (in a short amount of time). It does something very unique. It engages you, holds your attention and sets the context – and sets the context in not just the formal, available to the market way, but with all the grapevine, gesture cues, body language and the soft information and the related context which is difficult to be gained by just reading reports on the screen.

Have You Ever Tried to Sell a Diamond?

After reading the above, if you get more interested in diamonds, here is a link to the Atlantic’s collection on diamonds over the years.

Just the possibility that there is a well written piece out there which is so spot-on in terms of imparting the soft knowledge of the industry leads me into this search mode again and again. And though sometimes, I come out disappointed after mining the internet, at other times what I get is equivalent to diamonds. And that is good enough.

Since we are still talking about diamonds, here is a report by Bain – and though this is more mainstream, it is a valuable one given the way it starts with the ABCs before getting into complex words.